This one is for you vendors! With the market just a few weeks away, we want to make sure you are equipped with resources to make it a successful one!
When running a small business, being social media smart is the best way to go! But don’t become overwhelmed by the overabundance of options or scared if you are not familiar with technology!
Here are a few simple tips to help make the most of your social media presence.
I suggest starting with these two, becoming familiar with how to navigate and use them and then you can branch out from there!
Remember to make your username the same and easy to read on each account! Nothing is more frustrating than trying to find a business online only to find that it’s listed under a completely different name!
Facebook and Instagram are amazing for building a community around your business and get people talking about your services!
Here is a FREE ONLINE COURSE created by local business Hill Media Group on how to create and manage a Facebook page for your Business!
Posting Once a Day
Instead of bombarding the internet with 50 product photos all at once, spread it out and share the love! Posting a couple times a day, every day is much better than all at once. And don’t rely just on product photos! Share posts about who you are, why you do what you do and why you are passionate about it! Here is a simple list of daily posting ideas from Social Media Marketing Blogger Rebecca Coleman!
Take Great Pictures!
Social Media is all about the visual draw! The pictures you post online will be a person’s first impression of your business and you want them to be eye catching! It doesn’t matter how amazing your product is offline, if you post dark, unfocused or too busy photos, people won’t stay around long enough for a second chance.
With today’s phone technology, you don’t even beed a fancy camera! Just remember that bright natural light and simple backgrounds are best!
Use Relevant Hashtags
Hashtags are like the new version of searching Google, especially on Instagram! If someone is scrolling photos on Instagram and wants to see ones specific to farm house decor, they will most likely type #Farmhousedecor #Farmhousestyle #rustichome ect…and if your photos featuring your farm house decor products don’t include theses, your photos won’t show up, and you’re out of the running. But you also don’t want to go overboard with using ones that aren’t even related to your business.
Here is another great course on the right way to use Hashtags to promote your business!
Build Build, Build Your Community
Social Media is all about creating community and that requires that you reach out and start the conversation! You will not stay relevant, gain followers or increase your business presence if you’re not building online relationships with fellow creatives online!
Another great resource for Market prep is over the at The Nerd Burgers! They put together a whole course (10 Simple & Stress Free Ways to Prep for Your Next Craft Fair) plus some great free printables, like a prep calendar and supply lists for the day of the market!